For centuries, the “Black Swan” has been a metaphor for what could never exist—an absolute rarity. This figure of speech was left behind when black swans were actually discovered to exist in Australia.
Giovenale, a n ancient roman poet, wrote: “rara avis in terris, nigroque simillima cygno” (A rare bird on Earth, like a Black Swan).
The Cigno Nero Milano perfume line takes inspiration from this concept of rarity, atypicalness, and unconventionality: it represents the brand and the entire collection.
Life is always driven by atypical experiences and people, which is their uniqueness beyond conventional schemes.
Mythological creatures and animals have always belonged to the collective imagination. They resonate in everyone’s memory. Fascinating and mysterious, endowed with immense powers, they were immortal and always symbolize special characteristics of human beings.
Choosing your own mythological creature or animal is this perfume line’s purpose. These beings symbolize a virtue, a peculiarity, and a state of mind in which we recognize ourselves or that we would like to possess.
The reference to the city of Milan means distinction of Italianness, quality, and expertise, as well as modernity. The capital of style, fashion and entertainment, so rich in events and exhibitions, is a throbbing, creative pole and gives the brand a young, cosmopolitan, and international value.
The line features 5 particular fragrances in perfume extract with 28–30% of pure essential oils. They represent 5 mythological beings, meant to turn into 5 lucky charms that infuse their own peculiar virtues and characteristics to those using the fragrance.
Cigno Nero Milano Collection is composed by 5 fragrances: Anima Libera; Araba Fenice; Dolce Canto; Forza Suprema; Pura Essenza.